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商品編號: MH0058 出版日期: 2020/02/23 作者姓名: Rothaermel, Frank T. 商品類別: Other 商品規格: 23p 再版日期: 地域: 產業: 個案年度: 2019 -
商品敘述:
The case is set in early 2019; and the protagonist of the case is Brian Chesky, co-founder and CEO of Airbnb, Inc.-an online platform that offers global hospitality services. The co-founder and CEO wonders when he should take Airbnb public, and perhaps more importantly, how going public would change the community-based company. In 2019, Airbnb had 5 million listings in over 81,000 cities in 190 countries. Airbnb offers more accommodations than the three biggest hotel chains combined: Marriott, Hilton, and InterContinental. In the same year, Airbnb was valued at $31 billion, making it the third most valuable private company in the world, behind Uber ($72 billion) and Didi Chuxing, a Chinese ride-hailing service, ($56 billion). Airbnb''s $31 billion valuation was just shy of that of Marriott, the world''s largest hotel chain, that was valued at $37 billion (in early 2019). Airbnb''s revenues to reached $4 billion (in 2018), while being profitable for the past few years.
涵蓋領域:
Business models;Corporate vision;Entrepreneurial ventures;Growth;Leadership;Mission statements;Organizational culture;Organizational structure;Platforms;Project implementation;Stakeholders;Strategy;Values
相關資料:
Case Teaching Note, (MH058T), 16p, by Frank T. Rothaermel
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